I am a warm and intuitive coach with deep experience and understanding of how people work. My coaching philosophy is to be non-directive yet to offer my experience and challenge through the questions I ask and in what I notice.

Coaching will support you to express clear goals for yourself, so that you can use it to make changes and see how you are doing.


Coaching is often most useful when it takes place over a number of sessions and is harnessed to specific areas which you want to consider, develop or change. But time-to-think and one off coaching conversations can also be valuable in providing support and challenge and helping to clear the decks.



Joanne Rule MBE

Awarded the Diploma in Leadership Mentoring and Executive Coaching by the Institute of Leadership & Management in 2007, I have worked as a coach full time since 2008.  Before that I worked as a chief executive and at director level.


I continue to learn and develop. Currently, I am studying neuroscience and mindfulness and am interested in their appropriate integration with coaching. I have a diverse portfolio of clients, from education and nursing leaders, to business start-ups and directors.

  • To develop or transform your leadership 

  • To change career or land well in a new role 

  • To manage complex and uncertain change

  • To detach from work and gain greater perspective

  • To improve performance and work life balance

  • To develop strategy, policy or plans

  • To involve staff, service users or external stakeholders 

  • To improve governance and performance



“I have really enjoyed the coaching conversations I have had with Joanne over the last year. Her perceptive questioning helps me recognise what is important, and her skillful combination of challenge and encouragement help me find ways forward.”

Ros Oakley, Executive Director, Association of Chairs



First we can have a conversation without commitment, to explore what you are looking for and how you can work with me, including what it means to have non-directive but challenging coaching, as the coaching relationship develops. 


Based on this first conversation, we usually agree your headline objectives/reasons for the coaching and how many sessions you plan to have. After the first free consultation, costs will vary depending on how many sessions you choose to have and where we agree to meet.  Coaching is a collaboration and how we work together in practice depends on you and your needs.

See if coaching is for you. Let's start with a conversation to explore what you are looking for and how I can help. Simply send me an email below with a brief summary of what you are looking for, whether you would prefer to talk by Skype or phone and what time of day is most convenient.



York | Leeds | Doncaster

I work face to face in Yorkshire. I also provide online leadership coaching services all over the UK and internationally.

Healthy Conversations Ltd, York, YO318HL, Co. number 6917695

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